Private credit
$175MM Financing to Drive HFD Platform Expansion
Published 8 September 2025
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NYC, 8 September 2025 – Private credit investment manager MA Asset Management, via its affiliated funds, together with KeyBank as senior lender, are pleased to announce the successful completion of a $175 million financing facility to Healthcare Finance Direct (“HFD”), a leading provider of patient financing solutions in the elective medical space.

Founded with the mission to make healthcare more affordable, HFD partners with medical service providers to deliver end-to-end financing solutions for procedures not typically covered by insurance. Through its proprietary technology and flexible capital platform, HFD enables providers to reach more patients while empowering consumers with responsible access to care.

“We’re pleased to provide a capital solution that supports HFD’s continued growth,” said Christian Sampson, Investment Director at MA Asset Management. “This transaction reflects our focus on partnering with leading specialty finance platforms and providing our investors access to differentiated private credit investments”

“This relationship with MA Asset Management and KeyBank marks a major milestone in our mission to expand access to affordable healthcare,” said Tyler Johnson, CEO of HFD. “Their support enables us to scale our platform, reach more providers, and ultimately help more patients get the care they need.”

“We’re excited to be working with the teams at HFD and MA Asset Management on this innovative structure and look forward to supporting the platform as they position themselves for continued success,” said Chris Tucker, managing director, KeyBank Specialty Finance Lending.

"We are proud to partner with HFD as they continue to redefine access to healthcare financing," said JP Marra, Head of US Asset Management at MA Asset Management. " This transaction highlights MA Asset Management’s continued expansion into high-growth sectors of U.S. private credit and our ability to provide flexible, scalable capital solutions through our global credit platform.”

© 2025 MA Asset Management, LLC. All rights reserved. Assets Under Management (AUM) current as of 30 June 2025. AUM converted at the USD/AUD spot rate on 31 December 2024.
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